Heritage Oaks Golf Club

2020-2021 | Identity, Wayfinding, Merch/Apparel
Collaborators: a5 Branding & Digital

Heritage Oaks Golf Club, formally known as Sportsman Country Club, is a public golf course located in Northbrook, Illinois that has a nearly 100-year-old history. A $12.5K renovation project, including new practice facilities, clubhouse, restaurant and indoor golf simulators, spurred an opportunity for a more inclusive and authentic identity. Our team drove an engagement-based renaming process and implemented a full-scale rebrand that aimed to strike the balance between embracing innovation and honoring tradition. The acorn logo mark, which refers to the large Oaks on the course as well as the seed of learning, became an instant icon carried across a number of physical and digital applications, signage, and swag.