Heritage Oaks Golf Club

2020-2021 | Identity Design
Collaborators: a5 Branding & Digital

Heritage Oaks Golf Club, formally known as Sportsman Country Club, is a public golf course located in Northbrook, Illinois that has a nearly 100-year-old history. A $12.5K renovation project, including new practice facilities, clubhouse, restaurant and indoor golf simulators, spurred an opportunity for a more inclusive and authentic identity. Our team drove an engagement-based renaming process and implemented a full-scale rebrand that would strike the right balance between embracing innovation and honoring tradition.